WHAT’S YOUR TYPE? | THE STORY OF THE MYERS-BRIGGS, AND HOW PERSONALITY TESTING TOOK OVER THE WORLD

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An unprecedented history of the personality test conceived a century ago by a mother and her daughter – fiction writers with no formal training in psychology – and how it insinuated itself into our boardrooms, classrooms, and beyond.

The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language – of extraversion vs. introversion, thinking vs. feeling – has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the test’s widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success – no less validate its results. How did the Myers-Briggs insinuate itself into our jobs, our relationships, our internet, our lives?

SKU: 9780008201418 Category:

Additional information

Format

PB

Publisher

William Collins

Size

12.9 x 2.5 x 19.8 cm